EliteConversations.comTM
EliteConversations.com
"The Power of Conversation Drives Business"

     

Elite Conversations Podcast 

Course Description 

EC Podcast Course Description 








Course Descriptions





                        

                                   Why Is Podcasting Necessary for Your Business?

           

                

Course Discussion

  • What is a Podcast?
  • The Consumer Lifestyle
  • The Consumer Purchasing Habits
  • How Can A Podcast Help Your Business?
  • Things You Should Consider Before Starting a Podcast



                                 

                                  What Do You Need to Start a Podcast?

                     

Course Discussion

  • Podcast Equipment
  • Podcast Platform/Hosting
  • Ability to Connect with the Audience
  • Podcast Mission & Vision



                                  

                                  The Important Features  & Components of a Podcast

                         

    

Course Discussion                                             

  • Intro
  • Greeting
  • Content
  • Commercials
  • Call-to-Action
  • Close
  • Outro
  • Music
  • Voiceover
  • Graphics
  • Commercials/Ads
  • Video



                               

                                How to Effectively Host a Podcast Guest

                        

      

Course Description

  • Selecting the Proper Guest
  • Preparing for Your Guest
  • Selecting Questions for Your Guest
  • Interviewing Your Guest Appropriately



                                  

                                  Why Content is King

                          

                                                       

Course Description

  • Selecting Content
  • Repurposing Content
  • Selecting Impactful Questions for Your Guest
  • Leveraging Your Knowledge and Experience
  • Knowing Your Audience
  • Content over Accomplishment
  • Knowledge over Entertainment



                              

                                 Business & Podcast Alignment

                                 (Marketing Mastery Session)

                             

                        

Course Discussion                                          

  • The Target Market Matrix
  • Company Info
  • Mission Statement
  • Industry
  • Target Area
  • Products & Services
  • The Target Audience
  • Pain Point Targets
  • Pain Point Solutions



                                

                                Storyboarding For Podcast Production                               

   

Course Discussion                                                       

  • Audience Identification
  • Pain Point Identification
  • Podcast Topic
  • Guest Information
  • Sponsor Identification
  • Key Stats & Information
  • Hook
  • Call to Action



                              

                                Marketing Your Podcast                            

                           

                                                       

 Course Description                           

  • The Unique Selling Proposition of Your Company
  • The Company Mission Statement
  • What Does The Market See When They See You?
  • Who Are You Trying to Reach With Your  Marketing Activities?
  • Competition S.W.A.T. Analysis
  • What Is Your Marketing Mix?



                               

                               Podcast Sponsorship Training Part I    

                               Getting Sponsors For Your Podcast

                              

                                              

Course Description  

  • Who Should You Be Targeting as a Sponsor?
  • Attracting Sponsors for Your Podcast
  • Leveraging Your Products and Services to Get Sponsors
  • You Receive Not, Because You Ask Not
  • Creating Value for the Sponsor
  • Understanding the Power of Business Alliances
  • Leveraging Your Relationships and Goodwill




                                

                                Podcast Sponsorship Training Part II    

                                (EC Podcast Host Only)   

                               

                              

                                          

Course Description  

  • Services That Will Bring Sponsors Value
  • Creative Packages For Potential Sponsors
  • How Much To Charge For Sponsorships
  • Sponsorship Recruiting
  • EC Requirements for Activating a Sponsor
  • EC Timeline for Sponsor Services
  • EC Podcast Statistics & Demographics
  • EC Community Cross Marketing Sponsorship Program



                                

                                How To Use a Podcast To Monetize Your Business     

                                                             

                    

Course Description

  • Imposter Syndrome, go for the ask
  • Approprietly Identifying Your Target Market
  • Approprietly Identifying Target Pain Points
  • Why Pain Point Solutions = Money In The Bank
  • Getting Sponsors
  • Promoting Products and Services During Your Podcast
  • Affiliate Marketing



                                

                                How To Maximize Social Media to Blow Up Your Podcast     

                                

  

Course Description  

  • Tools & Resources
  • Using Social Media to Promote Your Podcast
  • Groups, Forums, Pages, Tags & Hashtags
  • Collaborating with Your Community
  • Why Branding, Trust and Reputation is Important



                                

                                Managing Your Podcast vs. Managing Your Business     

                          

                          

                    

Course Description

  • Cost Comparison
  • Experience
  • Manageing Your Podcast vs. Managing Your Business
  • Technology
  • Operating in Excellence
  • Reputation & Branding Implications






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